The Effectiveness of Home Industry Behavior on the Welfare of the People in Makassar City

Authors : Dr. Rustan

Volume/Issue : Volume 7 - 2022, Issue 9 - September

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Industrial development in the era of globalization has resulted in increased business opportunities. The current business environment has undergone many changes such as advanced technology, the product life cycle is getting shorter, the complexity of production is increasing, thus causing significant modifications in the accounting practices of the management of an enterprise. Today's economic world has developed so rapidly that it is characterized by advances in science and technology. This results in a high level of competition between companies in order to meet the needs of the community as consumers of the products produced by the company. Developments in this increasingly modern era, the government must be fast in building a strong economy, one of which is through home industry because home industry is a form of activity in the business world and as a form of people's economy that has the potential to develop the people's economy and has an impact on improving the national economy. Home Industry is currently developing quite rapidly in Indonesia, so the existence of home industry can help the government in alleviating poverty and reducing unemployment. Home Industry in Indonesia is quite stable and able to maintain a balance of conditions when the economic crisis comes. Home Industry activities are one of the main components in the development of the local economy. Its existence is very necessary in Makassar City, because rural industries in general can be characterized by small-scale industries. In rural industrial processes, industry in rural areas is indispensable in an effort to increase added value which in turn can improve the economy. Growth Home Industry is an industry that has an important role in supporting the pace of regional economic growth, and the development of Home Industry continues to grow in line with development development. The food industry is one of the most popular and developed business opportunities by producers, because food is a primary need. When compared to other needs, such as houses, clothes, cars, electronics, and so on, food is a basic human need where humans will not be able to live or not be peaceful in their lives if their food needs are not met. As a result of the development of this industry, food and beverage franchise businesses began to rise in Indonesia. This condition has certainly caused an increase in competition among producers, both local producers and international producers.


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