Authors :
Syafaeni Yachsan; Abdul Hakim Yassi; Harlinah Sahib
Volume/Issue :
Volume 6 - 2021, Issue 12 - December
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3GwdZqx
Abstract :
Based on the grant theory of Linguistic
landscape and language Functions, this study was aimed
to analyze language in public places in three Makassar
shopping centres. To achieve the research objectives,
three research questions were proposed. It is to address
the English Public Notice forms, English Public function,
and the effectiveness of the English Public notice. The
data was gathered primarily through observation and a
questionnaire with an open-ended interview. The data
analysis techniques used were primarily descriptive
quantitative analysis supplemented by qualitative
analysis. The results revealed that the English in public
places in three Makassar shopping malls was classified as
top-down and bottom-up signs. Red, yellow, black, white,
green, blue, and silver were used as colours. The material
was spread out on a flat surface. The language is English
in particular. Second, the functions were classified as
follows: notices, commerce, displaying identity, and
overlapping functions. The third factor, with a percentage
of 44%, was the effectiveness of English public notices.
Keywords :
Language in Public; Linguistic Landscape; Makassar shopping centre; Public Notice.
Based on the grant theory of Linguistic
landscape and language Functions, this study was aimed
to analyze language in public places in three Makassar
shopping centres. To achieve the research objectives,
three research questions were proposed. It is to address
the English Public Notice forms, English Public function,
and the effectiveness of the English Public notice. The
data was gathered primarily through observation and a
questionnaire with an open-ended interview. The data
analysis techniques used were primarily descriptive
quantitative analysis supplemented by qualitative
analysis. The results revealed that the English in public
places in three Makassar shopping malls was classified as
top-down and bottom-up signs. Red, yellow, black, white,
green, blue, and silver were used as colours. The material
was spread out on a flat surface. The language is English
in particular. Second, the functions were classified as
follows: notices, commerce, displaying identity, and
overlapping functions. The third factor, with a percentage
of 44%, was the effectiveness of English public notices.
Keywords :
Language in Public; Linguistic Landscape; Makassar shopping centre; Public Notice.
