The Effectiveness of English Public Notices in Makassar City: Linguistic Landscape Study of Three Shopping Centers in Makassar City


Authors : Syafaeni Yachsan; Abdul Hakim Yassi; Harlinah Sahib

Volume/Issue : Volume 6 - 2021, Issue 12 - December

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3GwdZqx

Based on the grant theory of Linguistic landscape and language Functions, this study was aimed to analyze language in public places in three Makassar shopping centres. To achieve the research objectives, three research questions were proposed. It is to address the English Public Notice forms, English Public function, and the effectiveness of the English Public notice. The data was gathered primarily through observation and a questionnaire with an open-ended interview. The data analysis techniques used were primarily descriptive quantitative analysis supplemented by qualitative analysis. The results revealed that the English in public places in three Makassar shopping malls was classified as top-down and bottom-up signs. Red, yellow, black, white, green, blue, and silver were used as colours. The material was spread out on a flat surface. The language is English in particular. Second, the functions were classified as follows: notices, commerce, displaying identity, and overlapping functions. The third factor, with a percentage of 44%, was the effectiveness of English public notices.

Keywords : Language in Public; Linguistic Landscape; Makassar shopping centre; Public Notice.

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