The Effect of Type of Payment, Sales Promotion, Quality of Service, Price, and Location on Refilling Gallons of Water with Variables of Customer Satisfaction as Intervening Variables (Case Study on Gallons of Refilled Water "Krisna" in Cipayung Village, Cipayung Sub-District)


Authors : Isnaeni Rumiyati; Dr. Mirza, S.T

Volume/Issue : Volume 8 - 2023, Issue 2 - February

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3Y1KMvx

DOI : https://doi.org/10.5281/zenodo.7675917

This research aims to analyze the effect of Type of Payment, Sales Promotion, Service Quality, Perceived Price, and Location on Repurchasing Galon Water Refills with Customer Satisfaction Variables as Intervening Variables of Service Quality on Purchasing Decisions and Their Implications on Customer Satisfaction with Customer Research Objects from Galon Water Top up "KRISNA". The research design used is a type of quantitative research method and explanatory research. Data was collected using a questionnaire given to 250 respondents, the sampling technique used was sheets that were given directly and filled in by the customer. The data processing method used is PLS. Researchers take the variables in this study are the type of payment (X1), sales promotion (X2), quality of service (X3), perceived price (X4) and location (X5), customer satisfaction (Y1) and repurchase (Y2).

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Paper Submission Last Date
29 - February - 2024

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