Authors :
Isnaeni Rumiyati; Dr. Mirza, S.T
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3Y1KMvx
DOI :
https://doi.org/10.5281/zenodo.7675917
Abstract :
This research aims to analyze the effect of Type
of Payment, Sales Promotion, Service Quality, Perceived
Price, and Location on Repurchasing Galon Water Refills
with Customer Satisfaction Variables as Intervening
Variables of Service Quality on Purchasing Decisions and
Their Implications on Customer Satisfaction with
Customer Research Objects from Galon Water Top up
"KRISNA". The research design used is a type of
quantitative research method and explanatory research.
Data was collected using a questionnaire given to 250
respondents, the sampling technique used was sheets that
were given directly and filled in by the customer. The data
processing method used is PLS. Researchers take the
variables in this study are the type of payment (X1), sales
promotion (X2), quality of service (X3), perceived price
(X4) and location (X5), customer satisfaction (Y1) and
repurchase (Y2).
This research aims to analyze the effect of Type
of Payment, Sales Promotion, Service Quality, Perceived
Price, and Location on Repurchasing Galon Water Refills
with Customer Satisfaction Variables as Intervening
Variables of Service Quality on Purchasing Decisions and
Their Implications on Customer Satisfaction with
Customer Research Objects from Galon Water Top up
"KRISNA". The research design used is a type of
quantitative research method and explanatory research.
Data was collected using a questionnaire given to 250
respondents, the sampling technique used was sheets that
were given directly and filled in by the customer. The data
processing method used is PLS. Researchers take the
variables in this study are the type of payment (X1), sales
promotion (X2), quality of service (X3), perceived price
(X4) and location (X5), customer satisfaction (Y1) and
repurchase (Y2).
