Authors :
Gita Thessa Lonika Putri br. Gultom; Rina Astini
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/mvf44pyf
DOI :
https://doi.org/10.5281/zenodo.8304383
Abstract :
The purpose of this study was to examine and
analyze the influence of theater window viewing, film
trailers, social influence and film reviews on the decision
to watch Indonesian films in cinemas. The method used is
a quantitative method. The population in this study were
respondents who had watched Indonesian films in
cinemas at least once and lived in the areas of Jakarta,
Bogor, Depok, Tangerang and Bekasi (Jabodetabek).
Determining the number of samples was carried out using
a purposive sampling technique and it was deter-mined
that there were 100 respondents. The data analysis
method used is the Structural Equation Model (SEM) &
SmartPLS (Partial Least Square). The results show that
theater window viewing has a positive effect on the
decision to watch Indonesian films in theaters. Film
trailers have a positive effect on the decision to watch
Indonesian films in cinemas. Social influence has a
positive effect on the decision to watch Indonesian films in
cinemas. Film reviews have no positive effect on the
decision to watch Indonesian films in cinemas.
Keywords :
Theater Window Viewing, Film Trailers, Social Influence, Film Reviews, Decision To Watch
The purpose of this study was to examine and
analyze the influence of theater window viewing, film
trailers, social influence and film reviews on the decision
to watch Indonesian films in cinemas. The method used is
a quantitative method. The population in this study were
respondents who had watched Indonesian films in
cinemas at least once and lived in the areas of Jakarta,
Bogor, Depok, Tangerang and Bekasi (Jabodetabek).
Determining the number of samples was carried out using
a purposive sampling technique and it was deter-mined
that there were 100 respondents. The data analysis
method used is the Structural Equation Model (SEM) &
SmartPLS (Partial Least Square). The results show that
theater window viewing has a positive effect on the
decision to watch Indonesian films in theaters. Film
trailers have a positive effect on the decision to watch
Indonesian films in cinemas. Social influence has a
positive effect on the decision to watch Indonesian films in
cinemas. Film reviews have no positive effect on the
decision to watch Indonesian films in cinemas.
Keywords :
Theater Window Viewing, Film Trailers, Social Influence, Film Reviews, Decision To Watch
