The Effect of the Pandemic on E-Commerce Competition in Indonesia


Authors : Shintiya Yulia Frantika; Nurafni Eltivia; Nur Indah Riwajanti

Volume/Issue : Volume 7 - 2022, Issue 1 - January

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3G799Pb

DOI : https://doi.org/10.5281/zenodo.5905305

Abstract : This study aims to determine predictions of ecommerce competition in the future using active user objects amid during pandemic based on data from 2018- 2021 for 2022 projections and analyze any e-commerce that is declining, stable, or even increased during the pandemic. This research method uses secondary data obtained from the iPrice website and internet sites with a quantitative approach and forecasting methods to find out future trends towards the number of active e-commerce users ranked in the top five in Indonesia amid the Covid19 pandemic. Data. The results of this study indicate that there are different effects experienced by the five ecommerce companies due to the Covid-19 pandemic. A positive influence was received by the Shopee and Tokopedia marketplace platforms because during the pandemic, they got many new users as a result of the shift in business activity from offline to online transactions. Meanwhile, the negative influence of the pandemic must be felt by the marketplaces of Bukalapak, Lazada, and Blibli, because throughout 2020 and 2021, the three platforms experienced a drastic decrease, inactive users.

Keywords : Covid-19, Forecasting, Moving Average, ECommerce.

This study aims to determine predictions of ecommerce competition in the future using active user objects amid during pandemic based on data from 2018- 2021 for 2022 projections and analyze any e-commerce that is declining, stable, or even increased during the pandemic. This research method uses secondary data obtained from the iPrice website and internet sites with a quantitative approach and forecasting methods to find out future trends towards the number of active e-commerce users ranked in the top five in Indonesia amid the Covid19 pandemic. Data. The results of this study indicate that there are different effects experienced by the five ecommerce companies due to the Covid-19 pandemic. A positive influence was received by the Shopee and Tokopedia marketplace platforms because during the pandemic, they got many new users as a result of the shift in business activity from offline to online transactions. Meanwhile, the negative influence of the pandemic must be felt by the marketplaces of Bukalapak, Lazada, and Blibli, because throughout 2020 and 2021, the three platforms experienced a drastic decrease, inactive users.

Keywords : Covid-19, Forecasting, Moving Average, ECommerce.

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe