Authors :
Diky Adrian; Dr. Dendi Anggi Gumilang
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3l1IwGY
DOI :
https://doi.org/10.5281/zenodo.7714726
Abstract :
Case study at PT SahabatKaryaTeknik, this
study intends to examine and analyze the "The effect of
service quality, word of mouth, and perceived price on
purchase decisions using AC (Air Conditioner)services is
moderated by customer satisfaction in households in
Jakarta. In this study, 175 participants were surveyed
using a purposive sample over a 30-day period. The
Multiple Linear Regression Model test tool was used
with SPSS 23.0 software to assess the hypotheses
proposed in this study. Testing various linear regression
models reveals that customer satisfaction is significantly
influenced by service quality, word-of-mouth , and
perceived price variables. Each factor—service quality,
word-of-mouth, perceived price, and customer
satisfaction has a partial impact on each other
Keywords :
Service Quality, Word of Mouth , Perceived Price, Customer Satisfaction, Purchase Decision
Case study at PT SahabatKaryaTeknik, this
study intends to examine and analyze the "The effect of
service quality, word of mouth, and perceived price on
purchase decisions using AC (Air Conditioner)services is
moderated by customer satisfaction in households in
Jakarta. In this study, 175 participants were surveyed
using a purposive sample over a 30-day period. The
Multiple Linear Regression Model test tool was used
with SPSS 23.0 software to assess the hypotheses
proposed in this study. Testing various linear regression
models reveals that customer satisfaction is significantly
influenced by service quality, word-of-mouth , and
perceived price variables. Each factor—service quality,
word-of-mouth, perceived price, and customer
satisfaction has a partial impact on each other
Keywords :
Service Quality, Word of Mouth , Perceived Price, Customer Satisfaction, Purchase Decision
