Authors :
Kimhua Evaryanti; Dr. Endang Sugiharti; Soemino Eko Putro
Volume/Issue :
Volume 7 - 2022, Issue 3 - March
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3rzZhcD
DOI :
https://doi.org/10.5281/zenodo.6471784
Abstract :
Policies on service quality and perceived value
can affect the loyalty of jabodetabek Commuter line
service users . This research aims to analyze the effect of
service quality and perceived value on the loyalty of
Jabodetabek commuter line service users, both
simultaneously and partially. The method used in this
study is a quantitative method that is descriptive and
verification, with a population size of 100 respondents
with probability sampling techniques. Data processing
uses multiple linear regression analysis and path analysis
with a coefficient of determination at a significant level of
5 percent. The data collection results used in this study
are valid and reliable. Data processing results prove that
service quality and perceived value have an influence on
service user satisfaction. While the quality of service has
no influence on the loyalty of service users. Furthermore,
the results of data processing also prove that the
perceived value and satisfaction of service users have an
influence on the loyalty of service users.
Keywords :
service quality; perceived value; satisfaction of service users; loyalty of service users.
Policies on service quality and perceived value
can affect the loyalty of jabodetabek Commuter line
service users . This research aims to analyze the effect of
service quality and perceived value on the loyalty of
Jabodetabek commuter line service users, both
simultaneously and partially. The method used in this
study is a quantitative method that is descriptive and
verification, with a population size of 100 respondents
with probability sampling techniques. Data processing
uses multiple linear regression analysis and path analysis
with a coefficient of determination at a significant level of
5 percent. The data collection results used in this study
are valid and reliable. Data processing results prove that
service quality and perceived value have an influence on
service user satisfaction. While the quality of service has
no influence on the loyalty of service users. Furthermore,
the results of data processing also prove that the
perceived value and satisfaction of service users have an
influence on the loyalty of service users.
Keywords :
service quality; perceived value; satisfaction of service users; loyalty of service users.