Authors :
Mochamad Arief Iskandar; Yanto Ramli; Dudi Permana; Naufal Bintang Akbar
Volume/Issue :
Volume 8 - 2023, Issue 8 - August
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
http://tinyurl.com/mr3eefn9
DOI :
https://doi.org/10.5281/zenodo.8314119
Abstract :
This study examines the antecedents and
outcomes of using Sunpro brand propolis nano-
supplements as part (nano-foods) from the perspective of
multi-level marketing members. The research
investigated the preferences of 375 members who have
purchased the supplement repeatedly mainly to maintain
their body health. Through structured interviews and
questionnaires, the study found that members'
satisfaction was not influenced by the profitt system, but
trust in the product and social group influence were the
main drivers affecting multi-level marketing members'
satisfaction with the supplement. In addition, peer-to-
peer influence is also important in creating awareness
and influencing other members to use the supplement.
Keywords :
Multi Level Marketing, Member Satisfaction, Profit System, Trust in the Product, Social Influence Group, Peer-to-Peer Influence.
This study examines the antecedents and
outcomes of using Sunpro brand propolis nano-
supplements as part (nano-foods) from the perspective of
multi-level marketing members. The research
investigated the preferences of 375 members who have
purchased the supplement repeatedly mainly to maintain
their body health. Through structured interviews and
questionnaires, the study found that members'
satisfaction was not influenced by the profitt system, but
trust in the product and social group influence were the
main drivers affecting multi-level marketing members'
satisfaction with the supplement. In addition, peer-to-
peer influence is also important in creating awareness
and influencing other members to use the supplement.
Keywords :
Multi Level Marketing, Member Satisfaction, Profit System, Trust in the Product, Social Influence Group, Peer-to-Peer Influence.
