This study aims to test and analyze the purchase
intention Wall's ice cream on the variables of Product
Quality, Promotion and Brand Image. In this study using
multiple linear regression statistical methods by means of
which the data is processed by the SPSS version 23 program.
The number of samples is distributed to 150 respondents who
have never bought and eaten the SeRu! variant of Wall's ice
cream. The data consists of 13 dimensions of each variable
which is translated into 27 questions based on indicators, the
instrument used in the form of a structured questionnaire with
a Likert scale is used to collect data. The results show that
Product Quality, Promotion, Brand Image significantly affect
Keywords : Product Quality, Promotion, Brand Image and Purchase Intention.