Authors :
Norrahmiati; Toto Suragiarto; Imam Suharto
Volume/Issue :
Volume 7 - 2022, Issue 8 - August
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3RhRGKe
DOI :
https://doi.org/10.5281/zenodo.7027150
Abstract :
This study aims to determine the effect of price
and location on purchasing decisions at the Green Pets
Shop Banjarmasin. Sources of data in this study are
primary and secondary. Data collection techniques are by
distributing questionnaires, observations, interviews,
documentary studies, and literature studies. In this study,
the population is consumers who come to the Green Pets
Shop and make purchases or visits from January to
December 2020 with an average number of 84 consumers
obtained from weekly calculations. Analysis of the data
used is multiple linear regression.Based on the results of
the study, it can be concluded as follows: 1) Price has a
Keywords :
price, location, purchase decision.
This study aims to determine the effect of price
and location on purchasing decisions at the Green Pets
Shop Banjarmasin. Sources of data in this study are
primary and secondary. Data collection techniques are by
distributing questionnaires, observations, interviews,
documentary studies, and literature studies. In this study,
the population is consumers who come to the Green Pets
Shop and make purchases or visits from January to
December 2020 with an average number of 84 consumers
obtained from weekly calculations. Analysis of the data
used is multiple linear regression.Based on the results of
the study, it can be concluded as follows: 1) Price has a
Keywords :
price, location, purchase decision.