Authors :
Endang Nurjani
Volume/Issue :
Volume 6 - 2021, Issue 10 - October
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/3oZAoGE
Abstract :
This research is about the influence of Personal
Selling, Word of Mouth on the decision to become a
customer at PT. PNM Mekaar Area Jakarta 1 conducted
at PNM Mekaar Area Jakarta 1. Data obtained by
distributing questionnaires to 1005 respondents who are
customers of PNM Mekaar in Jakarta Area 1. Data
processed by Structural Equation Modeling (SEM)
method and using IBM SPSS AMOS version tools 26. The
results of the research hypothesis show that the Personal
Selling, Word of Mouth variable has a significant positive
effect on the decision to become a customer, as well as if
the two variables are carried out simultaneously, it has a
significant positive effect on the decision to become a
customer.
Keywords :
Personal Selling, Word of Mouth, Customer Satisfaction, Purchase Decision.
This research is about the influence of Personal
Selling, Word of Mouth on the decision to become a
customer at PT. PNM Mekaar Area Jakarta 1 conducted
at PNM Mekaar Area Jakarta 1. Data obtained by
distributing questionnaires to 1005 respondents who are
customers of PNM Mekaar in Jakarta Area 1. Data
processed by Structural Equation Modeling (SEM)
method and using IBM SPSS AMOS version tools 26. The
results of the research hypothesis show that the Personal
Selling, Word of Mouth variable has a significant positive
effect on the decision to become a customer, as well as if
the two variables are carried out simultaneously, it has a
significant positive effect on the decision to become a
customer.
Keywords :
Personal Selling, Word of Mouth, Customer Satisfaction, Purchase Decision.