Authors :
Rizka Amelia, Syarif Hidayatullah
Volume/Issue :
Volume 5 - 2020, Issue 4 - April
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2WB6l8p
Abstract :
In the field of tourism, restaurants have
become one of the destinations for consumers who love
culinary. Certainly, food become a basic need for every
human being, the difference is only their lifestyles and
tastes. This study concentrated on analysis of the effect
of Instagram engagement to purchase intention and the
luxury value perception as the mediator in 4 hotels
Malang based on Skylounge Restaurant. The design
used is quantitative approach with causality design. The
questionnaire that measured with Likert scale 5 was the
instrument used in data collection. Sample technique of
this study was purposive sampling with the total was
130 respondents which conformed to certain
specification of this study
Keywords :
Instagram; Social Media; Luxury Value Perception; Purchase Intention; Skylounge.
In the field of tourism, restaurants have
become one of the destinations for consumers who love
culinary. Certainly, food become a basic need for every
human being, the difference is only their lifestyles and
tastes. This study concentrated on analysis of the effect
of Instagram engagement to purchase intention and the
luxury value perception as the mediator in 4 hotels
Malang based on Skylounge Restaurant. The design
used is quantitative approach with causality design. The
questionnaire that measured with Likert scale 5 was the
instrument used in data collection. Sample technique of
this study was purposive sampling with the total was
130 respondents which conformed to certain
specification of this study
Keywords :
Instagram; Social Media; Luxury Value Perception; Purchase Intention; Skylounge.
