Authors :
Sucitra Dewi; Erlina; Endang Sulistya Rini
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/3kYpiNP
DOI :
10.38124/IJISRT20AUG202
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Abstract :
This study aims to examine the effect of the
efficient market hypothesis, gambler's fallacy,
familiarity effect, risk perception, and economic factors
on investment decisions. This research is quantitative
research with a descriptive approach. The population in
this study were all capital market investors in Medan
City. Determination of the research sample carries out
by using judgment sampling technique and Malhotra
theory so that 270 samples obtain. Data analysis using
multiple linear regression analysis. The results of the
multiple linear regression analysis showed that the
efficient market hypothesis, gambler's fallacy,
familiarity effect, risk perception, and economic factors
partially had a positive and significant impact on
investment decision making. Other results, the efficient
market hypothesis, gambler's fallacy, familiarity effect,
risk perception, and economic factors simultaneously
have a positive and significant impact on investment
decision making.
Keywords :
Efficient Market Hypothesis, Gambler’s Fallacy, Familiarity Effect, Risk Perception, Economic Factors, Investment Decisions
This study aims to examine the effect of the
efficient market hypothesis, gambler's fallacy,
familiarity effect, risk perception, and economic factors
on investment decisions. This research is quantitative
research with a descriptive approach. The population in
this study were all capital market investors in Medan
City. Determination of the research sample carries out
by using judgment sampling technique and Malhotra
theory so that 270 samples obtain. Data analysis using
multiple linear regression analysis. The results of the
multiple linear regression analysis showed that the
efficient market hypothesis, gambler's fallacy,
familiarity effect, risk perception, and economic factors
partially had a positive and significant impact on
investment decision making. Other results, the efficient
market hypothesis, gambler's fallacy, familiarity effect,
risk perception, and economic factors simultaneously
have a positive and significant impact on investment
decision making.
Keywords :
Efficient Market Hypothesis, Gambler’s Fallacy, Familiarity Effect, Risk Perception, Economic Factors, Investment Decisions
