The Effect of Corporate Social Responsibility to Company’s Reputation in Order to Improve the Participants’ Performance of the BPJamsostek in the Region of Sukabumi

Authors : Janner Marulitua

Volume/Issue : Volume 5 - 2020, Issue 3 - March

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The era of globalization is increasingly raising awareness of the company to increasingly try to survive and become the best in their field. Management of a company scheme will affect public perception. BPJamsostek as the organizing body of social security for workers and their families are also required to constantly improve performance. Reputation is one tool that can be used to measure the character and success of a company. A good reputation can increase the trust and loyalty of the participating companies BPJamsostek and attract new companies to become participants. Corporate image can be enhanced through the implementation of the assistance program given to participants and the community as a form of corporate social responsibility. Respondents in this study were the managers of the participating companies BPJamsostek in the City / District. Sukabumi, amounting to as much as 56 respondents. Data were collected through questionnaires with the aim to analyze the influence of social responsibility to the reputation and influence on the performance. Data were analyzed using the validity test, reliability test, as well as classical assumptions to test the research hypothesis. The results of this study indicate that social responsibility is a positive influence on the reputation that the hypothesis H1 is accepted and reputation of the positive effect on the company's performance so that H2 is acceptable. This study provides additional justification for previous research that social responsibility and corporate governance does have a positive effect on reputation. Accordingly, this study also showed that external factors helped the environment as a positive influence on the performance of the company, even bigger than the reputation.

Keywords : Corporate Social Responsibility; Reputation; Performarmance Improvement; SPSS.


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