Authors :
Janner Marulitua
Volume/Issue :
Volume 5 - 2020, Issue 3 - March
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/3cy7Bjb
Abstract :
The era of globalization is increasingly
raising awareness of the company to increasingly try to
survive and become the best in their field. Management
of a company scheme will affect public perception.
BPJamsostek as the organizing body of social security
for workers and their families are also required to
constantly improve performance. Reputation is one tool
that can be used to measure the character and success
of a company. A good reputation can increase the trust
and loyalty of the participating companies BPJamsostek
and attract new companies to become participants.
Corporate image can be enhanced through the
implementation of the assistance program given to
participants and the community as a form of corporate
social responsibility. Respondents in this study were the
managers of the participating companies BPJamsostek
in the City / District. Sukabumi, amounting to as much
as 56 respondents. Data were collected through
questionnaires with the aim to analyze the influence of
social responsibility to the reputation and influence on
the performance. Data were analyzed using the validity
test, reliability test, as well as classical assumptions to
test the research hypothesis. The results of this study
indicate that social responsibility is a positive influence
on the reputation that the hypothesis H1 is accepted and
reputation of the positive effect on the company's
performance so that H2 is acceptable. This study
provides additional justification for previous research
that social responsibility and corporate governance does
have a positive effect on reputation. Accordingly, this
study also showed that external factors helped the
environment as a positive influence on the performance
of the company, even bigger than the reputation.
Keywords :
Corporate Social Responsibility; Reputation; Performarmance Improvement; SPSS.
The era of globalization is increasingly
raising awareness of the company to increasingly try to
survive and become the best in their field. Management
of a company scheme will affect public perception.
BPJamsostek as the organizing body of social security
for workers and their families are also required to
constantly improve performance. Reputation is one tool
that can be used to measure the character and success
of a company. A good reputation can increase the trust
and loyalty of the participating companies BPJamsostek
and attract new companies to become participants.
Corporate image can be enhanced through the
implementation of the assistance program given to
participants and the community as a form of corporate
social responsibility. Respondents in this study were the
managers of the participating companies BPJamsostek
in the City / District. Sukabumi, amounting to as much
as 56 respondents. Data were collected through
questionnaires with the aim to analyze the influence of
social responsibility to the reputation and influence on
the performance. Data were analyzed using the validity
test, reliability test, as well as classical assumptions to
test the research hypothesis. The results of this study
indicate that social responsibility is a positive influence
on the reputation that the hypothesis H1 is accepted and
reputation of the positive effect on the company's
performance so that H2 is acceptable. This study
provides additional justification for previous research
that social responsibility and corporate governance does
have a positive effect on reputation. Accordingly, this
study also showed that external factors helped the
environment as a positive influence on the performance
of the company, even bigger than the reputation.
Keywords :
Corporate Social Responsibility; Reputation; Performarmance Improvement; SPSS.
