Authors :
Mukhlas Rofiq; Achmad Firdi; Harianto Respati
Volume/Issue :
Volume 5 - 2020, Issue 8 - August
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/32rMV8R
DOI :
10.38124/IJISRT20AUG293
Abstract :
This study aims to determine the effect of
brand image and social media on customer satisfaction
related to customer retention in the adventure tourism
destination, Kaliwatu Adventure. This study uses
primary data from the results of a questionnaire filled
in by 100 respondents, i.e. rafting visitors at Kaliwatu
Adventure. Brand image and social media influence
customer retention through customer satisfaction,
which means that customer satisfaction as mediation
can increase the effect of brand image and social media
on customer retention at Kaliwatu Adventure. This
research proves that in the field of adventure tourism,
brand image and social media directly influence
customer retention.
Keywords :
Adventure Tourism, Brand Image, Customer Retention, Customer Satisfaction, Kaliwatu, Rafting, Social Media, Tourism.
This study aims to determine the effect of
brand image and social media on customer satisfaction
related to customer retention in the adventure tourism
destination, Kaliwatu Adventure. This study uses
primary data from the results of a questionnaire filled
in by 100 respondents, i.e. rafting visitors at Kaliwatu
Adventure. Brand image and social media influence
customer retention through customer satisfaction,
which means that customer satisfaction as mediation
can increase the effect of brand image and social media
on customer retention at Kaliwatu Adventure. This
research proves that in the field of adventure tourism,
brand image and social media directly influence
customer retention.
Keywords :
Adventure Tourism, Brand Image, Customer Retention, Customer Satisfaction, Kaliwatu, Rafting, Social Media, Tourism.
