The Effect of Brand Image and Promotion on Purchasing Decisions and Their Implications for Customer Satisfaction with Aqua Bottled Water


Authors : Halida Nurrahmah; Prof. Dr. Arifin sitio

Volume/Issue : Volume 5 - 2020, Issue 12 - December

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/38uXyvK

Abstract : This study tested the Effect of Brand Image And Promotion on Purchasing Decisions And Their Implications for Customer Satisfaction In Aqua Bottled Water. The data collection method was carried out by distributing questionnaires to 130 respondents using Random sampling techniques . The hypothesis presented in Brand Image And Promotion on Purchasing Decisions And Their Implications for Customer Satisfaction In Aqua Bottled Water. Data testing uses using SmartPLS 3.3.2 tests

Keywords : Brand Image, Promotion, Purchasing Decisions and Customer Satisfaction

This study tested the Effect of Brand Image And Promotion on Purchasing Decisions And Their Implications for Customer Satisfaction In Aqua Bottled Water. The data collection method was carried out by distributing questionnaires to 130 respondents using Random sampling techniques . The hypothesis presented in Brand Image And Promotion on Purchasing Decisions And Their Implications for Customer Satisfaction In Aqua Bottled Water. Data testing uses using SmartPLS 3.3.2 tests

Keywords : Brand Image, Promotion, Purchasing Decisions and Customer Satisfaction

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe