Authors :
Muhammad Sedky; Setyo Riyanto
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2BXBlcd
DOI :
10.38124/IJISRT20JUN546
Abstract :
Coffee has become a lifestyle requirement for
people in Jakarta. Many new businesses take advantage
of this opportunity; one of them is FamilyMart.
FamilyMart is a Japanese retail company that also sells
food and beverages, one of the popular products is the
iced Kopi Kopi Keluarga. The purpose of this research
is to analyze and explain the effect of corporate image,
store image, product image and price on customer
satisfaction in purchasing Es Kopi Susu Keluarga. This
research method uses descriptive methods and
quantitative approaches using questionnaires as
research instruments. The number of samples used was
59 respondents. Conclusion of the results of the analysis
of this study found that the variables significantly
influence the variable of customer satisfaction.
Keywords :
Brand Image, Customer Satisfaction.
Coffee has become a lifestyle requirement for
people in Jakarta. Many new businesses take advantage
of this opportunity; one of them is FamilyMart.
FamilyMart is a Japanese retail company that also sells
food and beverages, one of the popular products is the
iced Kopi Kopi Keluarga. The purpose of this research
is to analyze and explain the effect of corporate image,
store image, product image and price on customer
satisfaction in purchasing Es Kopi Susu Keluarga. This
research method uses descriptive methods and
quantitative approaches using questionnaires as
research instruments. The number of samples used was
59 respondents. Conclusion of the results of the analysis
of this study found that the variables significantly
influence the variable of customer satisfaction.
Keywords :
Brand Image, Customer Satisfaction.
