Authors :
Munawwar Arif; Jusni; Andi Aswan
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3Sv7LOd
DOI :
https://doi.org/10.5281/zenodo.7677965
Abstract :
The unoptimal development of Batu Papan
Natural Bath Tourism Region in Palopo City has resulted
in decreased tourist visits number. This study aims to
identify and analyze the supporting factors and inhibiting
factors and to formulate a development strategy for Batu
Papan Natural Bath Tourism Region in Palopo City. This
study is a descriptive study with mixed methods approach
between quantitative and qualitative analysis. SWOT
analysis is used to analyze the existing factors of strengths,
weaknesses, opportunities, threats and formulate the right
development strategy. The findings indicate that the
biggest strength and weakness are the good accessibility
and the absence of development Master Plan. While the
biggest opportunity and threat are the existence of large
vacant land and the river condition with floods, overflows
and landslides threat. The strategy position is in Quadrant
I, namely Aggressive Strategy (S-O) with strategy
alternatives: improvement of tourism promotion,
formulation of a sustainable development Master Plan,
establishing a one-stop payment system, developing
creative economy, and improving security.
Keywords :
Development Strategy, Natural Bath Tourism, SWOT Analysis
The unoptimal development of Batu Papan
Natural Bath Tourism Region in Palopo City has resulted
in decreased tourist visits number. This study aims to
identify and analyze the supporting factors and inhibiting
factors and to formulate a development strategy for Batu
Papan Natural Bath Tourism Region in Palopo City. This
study is a descriptive study with mixed methods approach
between quantitative and qualitative analysis. SWOT
analysis is used to analyze the existing factors of strengths,
weaknesses, opportunities, threats and formulate the right
development strategy. The findings indicate that the
biggest strength and weakness are the good accessibility
and the absence of development Master Plan. While the
biggest opportunity and threat are the existence of large
vacant land and the river condition with floods, overflows
and landslides threat. The strategy position is in Quadrant
I, namely Aggressive Strategy (S-O) with strategy
alternatives: improvement of tourism promotion,
formulation of a sustainable development Master Plan,
establishing a one-stop payment system, developing
creative economy, and improving security.
Keywords :
Development Strategy, Natural Bath Tourism, SWOT Analysis
