The Contribution of Electronic Marketing in the Increment of Grape Sales in Dodoma A Study of Bihawana and Mpunguzi Village


Authors : Ruhembe Nioshima Samweli

Volume/Issue : Volume 7 - 2022, Issue 4 - April

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3cltQ0J

DOI : https://doi.org/10.5281/zenodo.6864571

Abstract : The Dessertation Submitted For Approval In The Partial Fulfillment Of Requirements For The Award Of Master Of Business Administration (Mba-T&L) Department Of Accounting And Finance Of The Open University Of Tanzania 2021 Abstract:- The study sought to examine the contribution of e-market in increment of grape sales in Tanzania. Was specifically sought to determine the effect of e-mail, mobile phones-advertisement and ICT on sales for grape farmer in Dodoma. Number respondents (70) who are farmer used selected based on simple random sampling. Data gathered by filled questionnaires were coded, tabulated and analyzed using STATA version 12 by descriptive statistics based on frequencies and percentage used to present cross tabulate. The study results indicated that few number of grape farmers use e-marketing This is attributed to the fact that many farmers do not possess the ICT skills as well as ICT tools to be used in e-marketing. It was concluded that the farmers need to be facilitated with these required tools. And farmers have to be taught about electronic market variable that affects the sales of grape Recommend is training about marketing and the way of accessing the marketing information by using of e marketing tools. The obstacle of the study is the farmer are not knowing what were ask and the study based on Dodoma villages further researcher will based on other product how affected by Electronic market in Tanzania.

Keywords : Marketing , Electronic -Marketing, Grape, Farmers And Dodoma.

The Dessertation Submitted For Approval In The Partial Fulfillment Of Requirements For The Award Of Master Of Business Administration (Mba-T&L) Department Of Accounting And Finance Of The Open University Of Tanzania 2021 Abstract:- The study sought to examine the contribution of e-market in increment of grape sales in Tanzania. Was specifically sought to determine the effect of e-mail, mobile phones-advertisement and ICT on sales for grape farmer in Dodoma. Number respondents (70) who are farmer used selected based on simple random sampling. Data gathered by filled questionnaires were coded, tabulated and analyzed using STATA version 12 by descriptive statistics based on frequencies and percentage used to present cross tabulate. The study results indicated that few number of grape farmers use e-marketing This is attributed to the fact that many farmers do not possess the ICT skills as well as ICT tools to be used in e-marketing. It was concluded that the farmers need to be facilitated with these required tools. And farmers have to be taught about electronic market variable that affects the sales of grape Recommend is training about marketing and the way of accessing the marketing information by using of e marketing tools. The obstacle of the study is the farmer are not knowing what were ask and the study based on Dodoma villages further researcher will based on other product how affected by Electronic market in Tanzania.

Keywords : Marketing , Electronic -Marketing, Grape, Farmers And Dodoma.

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