Authors :
Gatot Kustyadji; Windijarto
Volume/Issue :
Volume 8 - 2023, Issue 12 - December
Google Scholar :
http://tinyurl.com/56txf3xr
Scribd :
http://tinyurl.com/7vbkmyed
DOI :
https://doi.org/10.5281/zenodo.10432709
Abstract :
This study aims to explore the crucial role of
organisational culture in mediating the relationship
between national culture and an organisation's competitive
advantage. A strong national culture can provide identity
and fundamental values, but can pose challenges when
faced with a dynamic global business environment. In this
context, organisational culture emerges as a significant
mediator to link and adapt national culture to the
demands of competitive advantage.
The research method used is a combination of
literature study and empirical research. An in-depth
literature analysis was conducted to understand the
concepts of national culture, organisational culture, and
competitive advantage. Furthermore, empirical research
involved surveys and interviews with a number of
organisations in various sectors to collect data on the
implementation of organisational culture and its impact on
competitive advantage.
The results show that organisational culture has a
crucial role as a mediator between national culture and
competitive advantage. Organisations that are able to
integrate national cultural values with their organisational
culture are able to create a unique and adaptive work
environment. This provides a strong foundation for the
development of competitive advantage through innovation,
collaboration and adaptation to market changes.
The findings have strategic implications for
organisational leaders and decision-makers in designing
cultural policies. They need to understand that
organisational culture is not a separate entity, but a bridge
that connects national culture with organisational
sustainability and success in global competition. Therefore,
investing in the development of an organisational culture
that is in line with national values can be a strategic asset
that differentiates organisations in an increasingly complex
and changing global marketplace.
Keywords :
Organisational Culture, National Culture, Competitive Advantage.
This study aims to explore the crucial role of
organisational culture in mediating the relationship
between national culture and an organisation's competitive
advantage. A strong national culture can provide identity
and fundamental values, but can pose challenges when
faced with a dynamic global business environment. In this
context, organisational culture emerges as a significant
mediator to link and adapt national culture to the
demands of competitive advantage.
The research method used is a combination of
literature study and empirical research. An in-depth
literature analysis was conducted to understand the
concepts of national culture, organisational culture, and
competitive advantage. Furthermore, empirical research
involved surveys and interviews with a number of
organisations in various sectors to collect data on the
implementation of organisational culture and its impact on
competitive advantage.
The results show that organisational culture has a
crucial role as a mediator between national culture and
competitive advantage. Organisations that are able to
integrate national cultural values with their organisational
culture are able to create a unique and adaptive work
environment. This provides a strong foundation for the
development of competitive advantage through innovation,
collaboration and adaptation to market changes.
The findings have strategic implications for
organisational leaders and decision-makers in designing
cultural policies. They need to understand that
organisational culture is not a separate entity, but a bridge
that connects national culture with organisational
sustainability and success in global competition. Therefore,
investing in the development of an organisational culture
that is in line with national values can be a strategic asset
that differentiates organisations in an increasingly complex
and changing global marketplace.
Keywords :
Organisational Culture, National Culture, Competitive Advantage.
