The Analysis of Perceived Risk on Purchase Intentions on the Tokopedia Application Users


Authors : Rinaldi Alexander, Maman Permana Sidik.

Volume/Issue : Volume 3 - 2018, Issue 12 - December

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/KQm7Z7

Thomson Reuters ResearcherID : https://goo.gl/KTXLC3

Online shopping application is facing a great competition these days. Every shopping applications needs to create and serve an innovative and creative features in their online application. These days people purchasing behavior style shifts to online with the development of internet and technology. The aim of this study is to investigate the perceived of risk about internet has an impact on the interest to make online purchase with the use of online application by Tokopedia. Thirty respondents who were the people who have owned and downloaded the online application participated in the survey. The data collection was conducted by in depth interviews and data analysis method using a content analysis. The conclusion from this research was that perceived of risk becomes one of the factors in affecting the interest in purchasing through the online application.

Keywords : Risk, Perceived Risk, Purchase Intentions, Online Applications, Product Informations, Products Delivery.

CALL FOR PAPERS


Paper Submission Last Date
31 - May - 2022

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe