Authors :
Rinaldi Alexander, Maman Permana Sidik.
Volume/Issue :
Volume 3 - 2018, Issue 12 - December
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://goo.gl/KQm7Z7
Thomson Reuters ResearcherID :
https://goo.gl/KTXLC3
Abstract :
Online shopping application is facing a great competition these days. Every shopping applications needs to create and serve an innovative and creative features in their online application. These days people purchasing behavior style shifts to online with the development of internet and technology. The aim of this study is to investigate the perceived of risk about internet has an impact on the interest to make online purchase with the use of online application by Tokopedia. Thirty respondents who were the people who have owned and downloaded the online application participated in the survey. The data collection was conducted by in depth interviews and data analysis method using a content analysis. The conclusion from this research was that perceived of risk becomes one of the factors in affecting the interest in purchasing through the online application.
Keywords :
Risk, Perceived Risk, Purchase Intentions, Online Applications, Product Informations, Products Delivery.
Online shopping application is facing a great competition these days. Every shopping applications needs to create and serve an innovative and creative features in their online application. These days people purchasing behavior style shifts to online with the development of internet and technology. The aim of this study is to investigate the perceived of risk about internet has an impact on the interest to make online purchase with the use of online application by Tokopedia. Thirty respondents who were the people who have owned and downloaded the online application participated in the survey. The data collection was conducted by in depth interviews and data analysis method using a content analysis. The conclusion from this research was that perceived of risk becomes one of the factors in affecting the interest in purchasing through the online application.
Keywords :
Risk, Perceived Risk, Purchase Intentions, Online Applications, Product Informations, Products Delivery.
