The Air Travelers’ Experiences and Attitudes toward Chatbots: A Qualitative Analysis of a Technological Innovation

Authors : Hazel A. Trapero; Joel P. Ilao

Volume/Issue : Volume 7 - 2022, Issue 8 - August

Google Scholar :

Scribd :


The Airline Industry is challenged to adopt a new technological innovation to deliver products and services and skillfully manage digital innovation to improve direct channel functions. One is the use of a chatbot for customer services. However, its modernity leads to difficulty in assessing its effectiveness. Thus, this study investigated whether the chatbots in the Airline Industry acknowledge the travelers’ actual needs based on the Filipino air travelers’ experiences. Based on the results, the chatbots were not that wellused because they cannot yet handle transaction complexity. Nevertheless, as they are still developing, the chatbots’ features and capabilities will still be improved over time since they are continuously learning to handle complicated tasks and inquiries from air travelers. Therefore, airline companies should improve their features and capabilities to improve the air travelers’ experience in accomplishing travel-related transactions.

Keywords : Organizational business model, technological innovation, chatbot experience, chatbots in the Airline Industry, UTAUT2


Paper Submission Last Date
29 - February - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.