Television Advertisements: Impact on Children

Authors : Navneet Kaur; Navrinder Kaur; Neha Rani; Nirmaljeet Kaur; Pavitdeep Kaur; Pawandeep Kaur; Pawanpreet Kaur; PoonamThaper; Prabhdeep Singh; Prabhjot Kaur; Navjot Kaur

Volume/Issue : Volume 7 - 2022, Issue 5 - May

Google Scholar :

Scribd :


Advertising is a form of communication used to promote or sell something. Children spend many hours daily watching television. Increased exposure to television advertisement is associated with increased consumption of product advertised. Objectives:To assess the impact of viewing television advertisement on the behaviour of children as perceived by parents. Methods: An exploratory study was conducted on 100 parents of children in age group of (3-12 years) which were selected by convenience sampling technique. Result: All children watch television and television advertisements; from which 60% spend <30 minute on television. About 73% of children give preference to food advertisements. Majority (83%) of parents reported that advertisements help in learning good habits and they also reported that 88% demand chocolate, candies and jellies after watching television advertisements. Three fourth i.e. 74% said that their children show tempertantrum due to effect of advertisements

Keywords : Television advertisements viewing, impact, behaviour, perceived.


Paper Submission Last Date
31 - March - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.