Advertising is a form of
communication used to promote or sell something.
Children spend many hours daily watching television.
Increased exposure to television advertisement is
associated with increased consumption of product
Objectives:To assess the impact of viewing television
advertisement on the behaviour of children as perceived
Methods: An exploratory study was conducted on 100
parents of children in age group of (3-12 years) which
were selected by convenience sampling technique.
Result: All children watch television and television
advertisements; from which 60% spend <30 minute on
television. About 73% of children give preference to food
advertisements. Majority (83%) of parents reported that
advertisements help in learning good habits and they
also reported that 88% demand chocolate, candies and
jellies after watching television advertisements. Three
fourth i.e. 74% said that their children show tempertantrum due to effect of advertisements
Keywords : Television advertisements viewing, impact, behaviour, perceived.