Technology Innovation Transition Strategy to Achieve Indonesian Local Millennial Customer Satisfaction in Using Digital Facilities

Authors : Debby Christyna Marina; Ahmad Mulyana

Volume/Issue : Volume 5 - 2020, Issue 6 - June

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DOI : 10.38124/IJISRT20JUN345

This study aims to analyze how the use of digital facilities as a form of transition to technological innovation for Indonesia's local millennial. Technology Innovation Transition is an action to change the old work system to a new work system, starting from the conventional one to more sophisticated technology. In this context, the transition of technological innovation has become part of the customer service industry, one of the biggest users of digital facilities is local millennial, in this study the researchers narrowed the scope of millennial discussion, researchers focused more on Indonesian local millennial. The theory used to analyze is the theory of innovation and other supporting theories. This study uses a qualitative method with a case study approach and data collection techniques by means of in-depth interviews with informants and field observations to answer the results of the research. The results of the study show that certain levels of local Indonesian millennial capabilities have not really been able to fully adapt to sophisticated technological innovations as a form of transition.

Keywords : Digital, Disruptive Innovation, Millennial, Social Stratification, Transition, New Media


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30 - June - 2023

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