Tactics and Marketing Strategies of Tech Companies to Attract Consumers

Authors : Ayaaz Jaorawala

Volume/Issue : Volume 7 - 2022, Issue 5 - May

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3x4zEm8

DOI : https://doi.org/10.5281/zenodo.6604942

This study is about the marketing strategies used by tech companies these days to get attention of us the consumers and attract us to buy their products. These marketing strategies makes them huge profits. The paper is based on secondary data. We are living in a world where technology changes every few months. Every month there is something new in the market weather it is smartphone, laptop, computer, processors, or even earphones. Every brand has their own specific thing to attract consumers, some have performance aspect, some have price aspect, some have design aspect, and some focuses on all the aspects. But it is a fact that tech market is the fastest growing market in today’s world. We see every person having a smartphone in his pocket nowadays. And we see people changing smartphone every year or even in six months because new one is in the market. The tech companies know how to create a need of their products in the consumer’s mind. They use excellent presentations and promo videos to grab our attention and attract us.


Paper Submission Last Date
31 - March - 2024

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