SWOT (Strenghts, weaknesses, Opportunities and Threats) Analysis of Farmer Producer Companies in North-Eastern Karnataka


Authors : Shweta Karadipatil; Dr. D.M. Chanadargi; Dr. S. B. Goudappa; Dr. Basavaraj Hulagur; Dr. D.G.Satihal; Dr. Pampanna, Y

Volume/Issue : Volume 6 - 2021, Issue 11 - November

Google Scholar : http://bitly.ws/gu88

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The study was conducted in purposively selected North-Eastern districts of Karnataka state. A total of ten Companies were purposively selected from the region in the year 2019. The respondents for the study were the members holding a share in the Company. The list of registered members was taken from each company growing multiple agriculture and horticulture crop thus 25 respondents were randomly selected. Thus, a total of 260 registered member farmers were selected for the study. Ex-post-facto and exploratory research design was used for the study. The collected data was analyzed using frequency, percentage and standard deviation and ranks were given accordingly based on the responses. With respect to SWOT analysis, Provision of equity grant was identified as major strength in FPCs. The arrangements made by FPC to their members by procuring the vegetables and fruits giving them opportunity to sell directly to consumers at increased price. As consumers were ready to pay more for fresh fruits and vegetables this added growers with a price advantage was expressed as major strength by FPC members. The members were of the opinion that whenever the government procures their produce, they will get more than market price values and the immediate payments through direct benefit transfers have been helping solve financial problems. Higher transportation cost increases the sale price of produce and competition with private companies as a threat was expressed by majority of members. Members were willing to attend the trainings hence; they suggested that government and Resource Institute must provide frequent trainings related to agribusiness management and income generating activities

Keywords : Farmer Producer Company, SWOT, Linkages, North-Eastern Karnataka.

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