Authors :
Dr. Richa Ginwal; Dr. Daleep Kumar
Volume/Issue :
Volume 7 - 2022, Issue 3 - March
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/36E3GUF
DOI :
https://doi.org/10.5281/zenodo.6403787
Abstract :
Tourism is one of the alternative ways that can
create new jobs and reduce poverty for the communities
in the remote and resource scare regions. It can be helpful
especially in the rual regions where there are less sources
of livelihood. As various forms of tourism are coming into
picture rural tourism is one of them. Rural tourism plays
an important role in regional development and thus in
national development and diversification of national
economy. The present research paper is an attempt to find
out the strengths, weaknesses, opportunities and threats
of rural tourism in India. The study was primarily
focused on rural areas of India and the information was
collected from various published and unpublished
secondary sources. It was analyzed during the study that
if the tourists are diverted towards rural areas it will
create lot of opportunities for rural people which will
create new jobs and thus prevent migration. Also it will
exhibit a whole new picture of villages, which are in
pristine form in front of the tourists. But as there are
opportunities for future development there are also some
threats which if not catered properly can lead to major
problems in future. The paper will discuss these strengths,
weaknesses, opportunities and threats in the field of rural
tourism
Keywords :
Rural Tourism, SWOT, Development, Environment
Tourism is one of the alternative ways that can
create new jobs and reduce poverty for the communities
in the remote and resource scare regions. It can be helpful
especially in the rual regions where there are less sources
of livelihood. As various forms of tourism are coming into
picture rural tourism is one of them. Rural tourism plays
an important role in regional development and thus in
national development and diversification of national
economy. The present research paper is an attempt to find
out the strengths, weaknesses, opportunities and threats
of rural tourism in India. The study was primarily
focused on rural areas of India and the information was
collected from various published and unpublished
secondary sources. It was analyzed during the study that
if the tourists are diverted towards rural areas it will
create lot of opportunities for rural people which will
create new jobs and thus prevent migration. Also it will
exhibit a whole new picture of villages, which are in
pristine form in front of the tourists. But as there are
opportunities for future development there are also some
threats which if not catered properly can lead to major
problems in future. The paper will discuss these strengths,
weaknesses, opportunities and threats in the field of rural
tourism
Keywords :
Rural Tourism, SWOT, Development, Environment
