Higher Education (PT) plays a vital role in developing and improving the quality of human resources. A university must have a strategic intent. To realize this it is necessary to carry out a more complex institutional transformation. This research is a quantitative descriptive research data analyzed using Spearman Rho Correlation analysis using the Statistical Package for the Solution Sciences (SPSS) program. The common thread that can be drawn from the analysis results is that : The relationship between the image of STPI - PPI Curug and OUT PUT ie Graduates' quality is the greatest compared to the others, namely the Selection of Cadet Acceptance, Lecturer Ability, Field Practice, Facilities and Infrastructure, Supporting Facilities and Cooperation Cross Sector ". To improve the Human Resources Management of Indonesian Aviation High School Graduates (STPI) Curug In Meeting the Needs of Customers, the STPI must be able to improve the Corporate Image (Corporate Image) from time to time by utilizing the various strengths that are available and opportunities.

Keywords : Swot, Analysis, Human Resource, Customer Needs.