Sustainable Tourism Development Strategy: A Study Centered on Mattugama DSD


Authors : A. H. F. Hafsa

Volume/Issue : Volume 9 - 2024, Issue 11 - November

Google Scholar : https://tinyurl.com/3exc224j

Scribd : https://tinyurl.com/dsufuw5u

DOI : https://doi.org/10.38124/ijisrt/IJISRT24NOV278

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Abstract : Tourism plays a significant role in the advancement of a nation or area. It contributes to a country's growth through job creation, development of attractions, dining options, entertainment, enhanced community services, economic diversification, and cultural exchange. The tourism sector also significantly influences regional advancement in Mattugama. The study area possesses considerable potential for tourism growth. This paper includes an introduction, objectives, a review of previous research, methodology, an assessment of strengths, weaknesses, opportunities, threats, and suggestions for fostering sustainable tourism in Mattugama DSD. Data was gathered through observations, interviews, and literature reviews. Data analysis utilized descriptive qualitative methods. Ultimately, this research aims to highlight that understanding the region's potential and constraints can greatly inform tourism development planning. The strengths, weaknesses, opportunities, and threats were evaluated through SWOT analysis. Consequently, suitable strategies must be developed to leverage the strengths and opportunities while addressing the weaknesses and threats to enhance tourism in Mattugama DSD. Findings indicate that Mattugama DSD has strong potential for transformation into areas for nature-based tourism, cultural tourism, adventure tourism, and community-based tourism, supported by various strengths and opportunities, while also working to reduce weaknesses and threats.

Keywords : Swot Analysis, Sustainable, Tourism Development, Mattugama Region.

References :

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Tourism plays a significant role in the advancement of a nation or area. It contributes to a country's growth through job creation, development of attractions, dining options, entertainment, enhanced community services, economic diversification, and cultural exchange. The tourism sector also significantly influences regional advancement in Mattugama. The study area possesses considerable potential for tourism growth. This paper includes an introduction, objectives, a review of previous research, methodology, an assessment of strengths, weaknesses, opportunities, threats, and suggestions for fostering sustainable tourism in Mattugama DSD. Data was gathered through observations, interviews, and literature reviews. Data analysis utilized descriptive qualitative methods. Ultimately, this research aims to highlight that understanding the region's potential and constraints can greatly inform tourism development planning. The strengths, weaknesses, opportunities, and threats were evaluated through SWOT analysis. Consequently, suitable strategies must be developed to leverage the strengths and opportunities while addressing the weaknesses and threats to enhance tourism in Mattugama DSD. Findings indicate that Mattugama DSD has strong potential for transformation into areas for nature-based tourism, cultural tourism, adventure tourism, and community-based tourism, supported by various strengths and opportunities, while also working to reduce weaknesses and threats.

Keywords : Swot Analysis, Sustainable, Tourism Development, Mattugama Region.

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