Authors :
Leady Ervine Winerungan
Volume/Issue :
Volume 5 - 2020, Issue 3 - March
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/2Kob8Vf
Abstract :
This superior proposal concept is to define
the influence of social media promotion and electronic
word of mouth on product decision choice on the
organic store. The research will propose using a
quantitative research technique. The collection data
questioner is applying to organic store community
members. Social media promotion and electronic word
of mouth to product decision choice on an organic store
community member will examine accordingly. A
healthy lifestyle is a good choice that recommended as
an option of life. Do hope the finding related influence
of social media promotion & electronic word of mouth
factors that plan to examine will be use as an
application and or will more publish to encourage the
public to choose quality and healthy products so drive
the life healthier. The research will provide information
influence related to social media promotion & electronic
word of mouth as well as product decision choice
knowledge. This proposal concept will be the first
research to examine the influence of social media and
electronic word of mouth on product decision choice for
organic and healthy food consumption as a pathway to a
healthy lifestyle model.
Keywords :
Social Media, eWoM, Purchase Decision, Healthy Lifestyle.
This superior proposal concept is to define
the influence of social media promotion and electronic
word of mouth on product decision choice on the
organic store. The research will propose using a
quantitative research technique. The collection data
questioner is applying to organic store community
members. Social media promotion and electronic word
of mouth to product decision choice on an organic store
community member will examine accordingly. A
healthy lifestyle is a good choice that recommended as
an option of life. Do hope the finding related influence
of social media promotion & electronic word of mouth
factors that plan to examine will be use as an
application and or will more publish to encourage the
public to choose quality and healthy products so drive
the life healthier. The research will provide information
influence related to social media promotion & electronic
word of mouth as well as product decision choice
knowledge. This proposal concept will be the first
research to examine the influence of social media and
electronic word of mouth on product decision choice for
organic and healthy food consumption as a pathway to a
healthy lifestyle model.
Keywords :
Social Media, eWoM, Purchase Decision, Healthy Lifestyle.
