This superior proposal concept is to define the influence of social media promotion and electronic word of mouth on product decision choice on the organic store. The research will propose using a quantitative research technique. The collection data questioner is applying to organic store community members. Social media promotion and electronic word of mouth to product decision choice on an organic store community member will examine accordingly. A healthy lifestyle is a good choice that recommended as an option of life. Do hope the finding related influence of social media promotion & electronic word of mouth factors that plan to examine will be use as an application and or will more publish to encourage the public to choose quality and healthy products so drive the life healthier. The research will provide information influence related to social media promotion & electronic word of mouth as well as product decision choice knowledge. This proposal concept will be the first research to examine the influence of social media and electronic word of mouth on product decision choice for organic and healthy food consumption as a pathway to a healthy lifestyle model.

Keywords : Social Media, eWoM, Purchase Decision, Healthy Lifestyle.