Authors :
Dr. Kiran Kumar Pant; Pratibha Shah
Volume/Issue :
Volume 7 - 2022, Issue 12 - December
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3GYUZ6H
DOI :
https://doi.org/10.5281/zenodo.7527721
Abstract :
Social media is used by billions of people
worldwide to connect and share information. Social
media gives you the personal freedom to interact with
loved ones, learn new things, explore new interests, and
be entertained.Social evidence, a crucial factor in
purchasing decisions, may be found proactively on social
media. And over half (51%) of buyers check reviews on
websites and social networks to evaluate a service or
product prior purchasing it. Present paper study how
social media effect the buying decision of the consumer
of Uttarakhand. Like other state of India Uttarakhand is
also developed in social media. Research is carried on
secondary basis. How various literature show the impact
of social media on consumer behaviour is pen down and
conclusions are drawn to show the result of various
literature
Keywords :
social media, consumer behaviour, interest, purchasing power.
Social media is used by billions of people
worldwide to connect and share information. Social
media gives you the personal freedom to interact with
loved ones, learn new things, explore new interests, and
be entertained.Social evidence, a crucial factor in
purchasing decisions, may be found proactively on social
media. And over half (51%) of buyers check reviews on
websites and social networks to evaluate a service or
product prior purchasing it. Present paper study how
social media effect the buying decision of the consumer
of Uttarakhand. Like other state of India Uttarakhand is
also developed in social media. Research is carried on
secondary basis. How various literature show the impact
of social media on consumer behaviour is pen down and
conclusions are drawn to show the result of various
literature
Keywords :
social media, consumer behaviour, interest, purchasing power.
