Study the Impact of Social Media on Consumer Buying Behaviour and its Effects with the Consumer of Uttarakhand State

Authors : Dr. Kiran Kumar Pant; Pratibha Shah

Volume/Issue : Volume 7 - 2022, Issue 12 - December

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Social media is used by billions of people worldwide to connect and share information. Social media gives you the personal freedom to interact with loved ones, learn new things, explore new interests, and be entertained.Social evidence, a crucial factor in purchasing decisions, may be found proactively on social media. And over half (51%) of buyers check reviews on websites and social networks to evaluate a service or product prior purchasing it. Present paper study how social media effect the buying decision of the consumer of Uttarakhand. Like other state of India Uttarakhand is also developed in social media. Research is carried on secondary basis. How various literature show the impact of social media on consumer behaviour is pen down and conclusions are drawn to show the result of various literature

Keywords : social media, consumer behaviour, interest, purchasing power.


Paper Submission Last Date
31 - March - 2023

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