Authors : Abhishek Singh; Dr. Victoria A Masih

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/3xcmzf8a

DOI : https://doi.org/10.5281/zenodo.8094763

Abstract : Rose is one of the nature’s beautiful creations and is universally acclaimed as the ‘Queen of Flowers’. It is a beautiful flower which is known for its fragrance, sweetness, colour and the like. It is used for all occasions such as marriage, parties, cultural functions, religious festivals and so on. Its utility is high. It is used by all religious people. Some flowers are used by certain group of religious people. During the study it has been founded that there are three marketing channel which are involved in marketing of rose, Channel 1(producer- consumer), Channel 2(Producer- Retailer- Consumer) and Channel 3 (producer-wholesaler-retailer-consumer). The total marketing cost of channel 1 is Rs.13/kg , Channel 2 is Rs 13/kg , in channel 3 is Rs 88. The total marketing margin in channel 1 is Rs 40/kg, Channel 2 is Rs 48/kg and in channel 3 Rs 53/kg ..Price spread seen in channel is Rs 13 in channel 2 is Rs 12 and in Channel 3 is Rs 42.

Keywords : Rose, Reddish Purple Rose, Marketing Channel, Market Margin, Marketing Cost, Marketing Efficiency, Marketable Surplus.