Study on Customer’s Behaviour on Reverse Logistics Towards E-commerce Platforms

Authors : O. Mathuthra; Dr. R. Aruljothi

Volume/Issue : Volume 7 - 2022, Issue 8 - August

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India is an arising economy in this present reality. The demography of the Indian population is favorable for most of the businesses as a large portion of the population is comprised of young people. These youthful clients have high spending power contrasted with other age classification clients. Usage of the internet is also increasing day by day and the number of internet users is very high and it is predicted that India will soon be among one of the most Internet Users in the world. Therefore, adaptability to online shopping has become easy for the urban population. Online shopping in cities like Coimbatore is not a new thing. This research work aims to study Consumers spending and purchasing behaviour of products on online shopping and reasons for the high return of goods from customers. The Study found out that spending and purchasing behaviour on online shopping (e-retailing) is more than customary mortar and block store shopping is expanding. The study also found that reasons for high return of return of goods from customers.

Keywords : Consumers, behaviour Reverse Logistics, ECommerce


Paper Submission Last Date
31 - March - 2024

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In 1-2 Days

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