Strategy of PT. Indofood Sukses Makmur Makes Indomie as a Brand Market Leader in Indonesia


Authors : Rizki Muzakir, Ruben Erlangga Yuliocaesar, Yohannes Sukarno.

Volume/Issue : Volume 4 - 2019, Issue 1 - January

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://goo.gl/vLzbFi

Thomson Reuters ResearcherID : https://goo.gl/KTXLC3

This journal analyzes Indomie’s strategy as a brand market in Indonesia. The development of instant noodle production in Indonesia shows a positive increase in quantity. This shows a good prospect for the instant noodle industry in Indonesia. PT. Indofood Sukses Makmur makes Indomie quality and customer satisfaction for planning carried out by the company. Therefore the desires and needs of consumers must be considered by producers because these needs will always change. The development of instant noodle products has been considered as fast food and even as a staple food, causing higher levels of competition in the instant noodle industry.

Keywords : Strategy, Indomie, Quality and Satisfaction.

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