Strategy Formulation Using SWOT Analysis, SPACE Matrix And QSPM: A Conceptual Framework


Authors : Fadhilah K. Wardhani, Ayunda Dini

Volume/Issue : Volume 5 - 2020, Issue 5 - May

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3hkwGBh

Business development is carried out with the hope of turning small businesses into larger scale. Effective strategy management can bring many benefits to any organization. Conceptually formulating strategies for large or small organizations, profit or non-profit must be more objective than subjective

Keywords : EFE and IFE matrices; QSPM; SPACE Matrix; Strategy Management; SWOT analysis.

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