The purpose of this study is to determine the causes of the need for import sea cargo and to formulate strategies that will accelerate sea cargo competition. The research was conducted by reviewing, observing, and studying documents as well as performing CLD (Causal Loop Diagram) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Results of the study show that there are 23 challenges in releasing imported sea cargo in three stages, namely Pre Customs Clearance, Customs Clearance and Post Customs Clearance. The results of the SWOT analysis shows performance between the Strength and Opportunity axes, namely quadrant 1 (1.42 : 0.93) and SO (Strength Opportunity) strategy is used to provide visibility monitoring to Customers, educate them about compliance, AEO (Authorized Economic Operator) certification and benefits importation through CDP (Cikarang Dry Port) which is also supported by the best practices from employees, so that they can have the same expertise and understand the renewal of applicable laws also regulations, and can be more innovative and dynamic in facing this era of digitalization or the industrial revolution 4.0.

Keywords : Strategic Management, Sea Transportation Management, Freight Forwarding Services Strategy, Customs Brokerage.s.