Authors :
Oyeinkorikiye Stephan Isaiah; Rachel Konyefa Dickson
Volume/Issue :
Volume 8 - 2023, Issue 12 - December
Google Scholar :
https://tinyurl.com/2xmph85k
Scribd :
https://tinyurl.com/88xhh7eb
DOI :
https://doi.org/10.5281/zenodo.10394961
Abstract :
This study investigated the correlation
between strategic sensitivity and firm competitiveness of
the Nigerian Content Development and Monitoring
Board in Yenagoa, Bayelsa State.This study adopted the
case study research design. This design allows the
researcher to carry out anin-depth analysis of the
phenomenon. The population of the study were 145
top/middle level managers gathered from the
administrative unit of the Board. Since the population
was not too large, it was adopted as the sample size. A
structured questionnairewas designed to elicit data. The
Pearson Product Moment Correlation Coefficient was
adopted to test the hypothesis with the SPSSversion 25.
The result indicated that a positive link exists between
the variables.The researcher concludes that strategic
sensitivity enhances the firm’s capabilities to sense and
detect emerging activities in the environment and
respond swiftly to address such milieu to sustain
competitive advantage. The researcher recommends that
the management of NCDMB should leverage on strategic
foresight and strategic agility to enhance performance of
the board. The management of NCDMB should invest in
developing robust strategic foresight to improved the
board’soverall performance in the global competitive
market.
Keywords :
Strategic sensitivity, firm competitiveness, strategic foresight, strategic agility, innovativeness.
This study investigated the correlation
between strategic sensitivity and firm competitiveness of
the Nigerian Content Development and Monitoring
Board in Yenagoa, Bayelsa State.This study adopted the
case study research design. This design allows the
researcher to carry out anin-depth analysis of the
phenomenon. The population of the study were 145
top/middle level managers gathered from the
administrative unit of the Board. Since the population
was not too large, it was adopted as the sample size. A
structured questionnairewas designed to elicit data. The
Pearson Product Moment Correlation Coefficient was
adopted to test the hypothesis with the SPSSversion 25.
The result indicated that a positive link exists between
the variables.The researcher concludes that strategic
sensitivity enhances the firm’s capabilities to sense and
detect emerging activities in the environment and
respond swiftly to address such milieu to sustain
competitive advantage. The researcher recommends that
the management of NCDMB should leverage on strategic
foresight and strategic agility to enhance performance of
the board. The management of NCDMB should invest in
developing robust strategic foresight to improved the
board’soverall performance in the global competitive
market.
Keywords :
Strategic sensitivity, firm competitiveness, strategic foresight, strategic agility, innovativeness.
