Investing has been a primary point of concern of every individual. With several investing options, the dilemma of an investment mechanism, that meets individual financial objectives remains a question. With limited knowledge available, an individual tends to make certain mistakes, on the basis of arbitrary investment choices and misleading recommendations. Taking help of a survey conducted among the ages 18-60 in the Mumbai Metropolitan Region (MMR), this study aims to explore a common individual’s basic awareness of the term SIP and its relevance and suggests measures for improvement.

Keywords : SIP, Investment Choices, SIP Awareness, Relevance