Authors :
Dr. Jayesh K. Rana; Rachel George
Volume/Issue :
MMK:ACE-2023
Google Scholar :
http://tinyurl.com/3atztwck
Scribd :
http://tinyurl.com/mu87v4me
DOI :
https://doi.org/10.5281/zenodo.10478432
Abstract :
Most Indians seem to be reluctant to invest in
the stock market because they worry about losing money
as a result of market ups and downs. Gold investing is
one of the oldest and most used methods preferred by
Indians, as gold prices have not decreased in the past 30
years, making it the safest investment. People find gold
investing convenient because it does not require the same
level of understanding as the stock market. Since they
feel protected, the majority of consumers choose to put
their savings in gold jewellery or other gold-related
products. They believe that gold investments are the
safest since it is the best source of long-term security. In
order to comprehend Indians' attitudes towards gold
investing, a study is being conducted. This study
investigates Indians' beliefs regarding gold as the safest
investment option.
Keywords :
Gold market, Gold, Investment, Perception.
Most Indians seem to be reluctant to invest in
the stock market because they worry about losing money
as a result of market ups and downs. Gold investing is
one of the oldest and most used methods preferred by
Indians, as gold prices have not decreased in the past 30
years, making it the safest investment. People find gold
investing convenient because it does not require the same
level of understanding as the stock market. Since they
feel protected, the majority of consumers choose to put
their savings in gold jewellery or other gold-related
products. They believe that gold investments are the
safest since it is the best source of long-term security. In
order to comprehend Indians' attitudes towards gold
investing, a study is being conducted. This study
investigates Indians' beliefs regarding gold as the safest
investment option.
Keywords :
Gold market, Gold, Investment, Perception.
