Authors :
Dr. Vishal R. Tomar; Jyotsana Suraj Agarwala
Volume/Issue :
MMK:ACE-2023
Google Scholar :
http://tinyurl.com/57bvfwak
Scribd :
http://tinyurl.com/yc6mxkzk
DOI :
https://doi.org/10.5281/zenodo.10477419
Abstract :
Purpose:
The main purpose of this paper is to understand the
buying behavior of consumers towards electric vehicles
and to recognize the important parameters affecting
consumers’ Electric vehicle purchasing decisions in
KDMC.Design/Methodology/Approach:
The study was conducted in Kalyan Dombivli
Municipal Corporation in Thane district Maharashtra
and data were collected using Random sampling. The
sample size is 51 respondents. The Chi-square test is
used to measure the impact of the income level on
consumer buying behavior of electric vehicles and factor
analysis is done to measure the factors that positively
and negatively impact the buying decision of consumers
towards electric vehicles.Findings:
Research shows that there is no impact on income
level on consumer buying behavior of the electric vehicle
and there are several factors that positively as well as
negatively impact the customer buying decisions of
eclectic vehicles.Research Limitations:
This study is a pilot study. The sample size selected
is less and its generalization or representation may not
be done. The study is restricted by time and financial
constraints Further study needs to be collected to get a
better insight into the research problem. Therefore,
more investigation is required before making any broad
judgments.
Keywords :
Electric Vehicle, Consumer Buying Behavior.
Purpose:
The main purpose of this paper is to understand the
buying behavior of consumers towards electric vehicles
and to recognize the important parameters affecting
consumers’ Electric vehicle purchasing decisions in
KDMC.Design/Methodology/Approach:
The study was conducted in Kalyan Dombivli
Municipal Corporation in Thane district Maharashtra
and data were collected using Random sampling. The
sample size is 51 respondents. The Chi-square test is
used to measure the impact of the income level on
consumer buying behavior of electric vehicles and factor
analysis is done to measure the factors that positively
and negatively impact the buying decision of consumers
towards electric vehicles.Findings:
Research shows that there is no impact on income
level on consumer buying behavior of the electric vehicle
and there are several factors that positively as well as
negatively impact the customer buying decisions of
eclectic vehicles.Research Limitations:
This study is a pilot study. The sample size selected
is less and its generalization or representation may not
be done. The study is restricted by time and financial
constraints Further study needs to be collected to get a
better insight into the research problem. Therefore,
more investigation is required before making any broad
judgments.
Keywords :
Electric Vehicle, Consumer Buying Behavior.
