Authors :
Dr. Allan B. Pleno
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/n8kh6uvt
DOI :
https://doi.org/10.5281/zenodo.8199303
Abstract :
This study investigated the lived experiences
of micro business owners and managers in relation to the
perceived effectiveness of using social media marketing.
The paper utilized the phenomenological research design
covering ten micro business owners as participants to
answer the main problem about the effects of social
media platforms to the sales and marketing. The
participants were primarily asked to answer the
interview questions. Respondents came from two micro
business industry sector viz. retail/ wholesale and foods
service industry. In the study, the result generated three
major themes from the interview: the strong business
and marketing viability, interactive and promising
platform channel; and online customers behavior and
feedback whereas ten key subthemes emerged from each
major themes.
Keywords :
Social Media Marketing, Micro Business Entities, Strong Marketing Viability, Interactive and Promising Platform, Online Customer Behavior.
This study investigated the lived experiences
of micro business owners and managers in relation to the
perceived effectiveness of using social media marketing.
The paper utilized the phenomenological research design
covering ten micro business owners as participants to
answer the main problem about the effects of social
media platforms to the sales and marketing. The
participants were primarily asked to answer the
interview questions. Respondents came from two micro
business industry sector viz. retail/ wholesale and foods
service industry. In the study, the result generated three
major themes from the interview: the strong business
and marketing viability, interactive and promising
platform channel; and online customers behavior and
feedback whereas ten key subthemes emerged from each
major themes.
Keywords :
Social Media Marketing, Micro Business Entities, Strong Marketing Viability, Interactive and Promising Platform, Online Customer Behavior.
