Social media has earned huge popularity in the last few years and its reach is increasing day by day .Companies believed that it is irresistibly strong medium and a key ingredient for their success. Social media marketing is the new marketing tool for several business brands since 2010. Large numbers of national and multinational players are using this platform as a new medium to connect with the prospective consumer at a deeper level. Social media presence for a business assists the marketers to create and share contents with individuals and plan their future strategies. Social media is fresh and is now in trend. Social media helps in marketing using online communities, social networks, blog marketing and more. This paper is to acknowledge the concept of social media and its role in marketing, social media marketing strategies, its benefits, growth and how it is very effective medium for marketing for next generation.

Keywords : Social media, Social media marketing, Social networking, growth, next generation.