Authors : Lake Abebe Ayele

Volume/Issue : Volume 9 - 2024, Issue 2 - February

Google Scholar : https://tinyurl.com/mwdextbd

Scribd : https://tinyurl.com/4vez2378

DOI : https://doi.org/10.5281/zenodo.10754101

Abstract : This literature review describes research findings about social media's function in the travel and tourism sector. Its goal is to examine and evaluate articles about social media and how it affects the travel and tourism sector.  Methodology Three reputable databases—Science Direct, Google Scholar, and Genesis Library were used to gather information for this review. The collected data was screened after articles about social media and travel were selected, and 45 articles were ultimately chosen for review.  Findings This evaluation discovered that consumer-centric studies typically concentrated on the use and influence of social media in the research phase of travelers' travel planning processes. The investigation was based on a content analysis of the studied articles from the perspectives of both consumers and providers. Studies about suppliers have primarily focused on the management, promotion, and research roles.