Service and Facility Quality Factors on Loyalty with Satisfaction as an Intervening Variable in Mekaar Sharia Financing PT. PNM Area Bandung 4


Authors : Ajeng Ratih Puspawati

Volume/Issue : Volume 6 - 2021, Issue 9 - September

Google Scholar : http://bitly.ws/gu88

Scribd : https://bit.ly/3uu1OVO

- The purpose of this study was to analyze the effect of service quality and facilities on customer satisfaction and loyalty of Mekaar Syariah Area Bandung 4 at PT. PNM. The research method used is quantitative through primary data analysis using questionnaires on certain populations or samples, namely customers of Mekaar Syariah Bandung Area 4 PT. PNM. The main research instrument is quantitative/statistical data analysis which requires the use of a question structure where answer choices have been provided with a sample of respondents. The type of research used is quantitative research with AMOS version 24 data processing tool. The research hypothesis shows that the service and facility quality variables have a significant and positive effect on satisfaction, the satisfaction variable has a significant and positive effect on customer loyalty, and the service quality variable has a significant and positive effect on customer satisfaction. customer loyalty Mekaar Syariah PT. PNM.

Keywords : Quality of Service, Facilities, Customer Satisfaction, Customer Loyalty

CALL FOR PAPERS


Paper Submission Last Date
31 - March - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe