Authors :
Vista Octarensa; Muhammad Aras
Volume/Issue :
Volume 5 - 2020, Issue 7 - July
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/398cm2a
DOI :
10.38124/IJISRT20JUL158
Abstract :
Purpose: This research discusses the semiotic
social analysis in a video titled "COVID-19" released by
the World Health Organization. COVID-19 is a virus
that has become a global pandemic. Very rapid spread
makes the WHO issued recommendations to minimize
outside activities in the form of social campaigns against
the community. World Health Organization released a
video titled "COVID-19" on the official youtube
channel. The research approach: using a semiotic
analysis method with the constructivist paradigm.
Semiotic is a sign of science that has consisted of two
elements, Signifier and Signified. In a social campaign
video, it has a distinct meaning of communication. In
this study, semiotics will explain the meaning of visual
communication in videos released by the World Health
Organization. The results of the study: indicate that
semiotic analysis can reveal the signification meaning of
the sign in the video campaign. World Health
Organization can emphasize the word StayIn and
convince people to continue to do social distancing. The
World Health Organization explains that by doing five
acts, everyone can be heroic against the pandemic. The
five acts can be done by hiding in-home, laying down,
playing games, staring on anythings. Simple acts can
bring a significant impact to all.
Keywords :
Semiotic, Signification, World Health Organization, Covid-19, Social Campaign.
Purpose: This research discusses the semiotic
social analysis in a video titled "COVID-19" released by
the World Health Organization. COVID-19 is a virus
that has become a global pandemic. Very rapid spread
makes the WHO issued recommendations to minimize
outside activities in the form of social campaigns against
the community. World Health Organization released a
video titled "COVID-19" on the official youtube
channel. The research approach: using a semiotic
analysis method with the constructivist paradigm.
Semiotic is a sign of science that has consisted of two
elements, Signifier and Signified. In a social campaign
video, it has a distinct meaning of communication. In
this study, semiotics will explain the meaning of visual
communication in videos released by the World Health
Organization. The results of the study: indicate that
semiotic analysis can reveal the signification meaning of
the sign in the video campaign. World Health
Organization can emphasize the word StayIn and
convince people to continue to do social distancing. The
World Health Organization explains that by doing five
acts, everyone can be heroic against the pandemic. The
five acts can be done by hiding in-home, laying down,
playing games, staring on anythings. Simple acts can
bring a significant impact to all.
Keywords :
Semiotic, Signification, World Health Organization, Covid-19, Social Campaign.