Information Technology is driven by the use of
the Internet, which plays a major role in improving the
security and privacy of the e-service quality. Further
improvements in process related to the banking industry
are seen, however customers have expressed their
displeasure on security, privacy and trust. These led to
customers unwillingness to transact using Internet
banking. In this research, effect of security and privacy
dimension as a predictor of Internet banking e-service
quality on customer trust was examined using E-S-QUAL
model and Interpersonal trust model. Using a
quantitative research approach, a structured
questionnaire was used in data collection in this survey.
SPSS and PLS-SEM were used in data analyses. The
result shows that two variables of e-service quality have
significant positive effect on the customer trust with
privacy having the highest level of effect/significance. The
result also shows that it has a substantial coefficient of
determination and good predictive relevance of the model
of the study. This study found that Internet banking
service is critical to customers’ trust. It has concluded that
customers’ concern deals with the technical specifications
of a website’s security, trust and payment methods, it also
incorporatesthe degree to which the customer believes the
site is safe from intrusion and personal information is
protected. It was recommended that efficiency, privacy
and security issues of Internet banking e-service quality
should be addressed by banks in order to ensure efficient
service are being delivered to the customers.
Keywords :
Internet Banking, Internet Banking Security (IBS), Internet Banking Privacy (IBP), Service Quality, Customer Trust.