Authors :
Roshni Agarwal
Volume/Issue :
Volume 5 - 2020, Issue 6 - June
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/38HmMpb
Abstract :
Companies these days have tried their level best every nook and corner to promote and advance
of their product. These days the demand is not for a single product but is also bundled with
experiences, expectations i.e. a complete package. However, the companies can make the most out of it
and gain competitive strength. Prior, print media and TV played a major role in promoting the
product but now over a little time, these customary techniques play only a portion of part in it. Online
networking moulded way in such a manner in publicizing, marketing and promoting activities to
connect with their objective gatherings. Internet has become a very influential media over the years
for floating information, feedbacks, ideas, news and many more. Thus, adoption of online networking
has become very vital for business firms. One must always thrive to adopt web based life so as to
adopt the competitive advantage over the firms which don’t. it focuses more on role of social media in
promoting and marketing brand thus improving and increasing shoppers commitment towards a
particular brand and thus, its role in consumer decision making. It also shows how one can seize the
influential power of social media in gathering a larger market share and thus, growing business.
Companies these days have tried their level best every nook and corner to promote and advance
of their product. These days the demand is not for a single product but is also bundled with
experiences, expectations i.e. a complete package. However, the companies can make the most out of it
and gain competitive strength. Prior, print media and TV played a major role in promoting the
product but now over a little time, these customary techniques play only a portion of part in it. Online
networking moulded way in such a manner in publicizing, marketing and promoting activities to
connect with their objective gatherings. Internet has become a very influential media over the years
for floating information, feedbacks, ideas, news and many more. Thus, adoption of online networking
has become very vital for business firms. One must always thrive to adopt web based life so as to
adopt the competitive advantage over the firms which don’t. it focuses more on role of social media in
promoting and marketing brand thus improving and increasing shoppers commitment towards a
particular brand and thus, its role in consumer decision making. It also shows how one can seize the
influential power of social media in gathering a larger market share and thus, growing business.