The primary purpose of this study is to evaluate of role and challenges of pharmaceutical marketing from the perspective of new social media techniques. In order to lead the study, the researcher has adopted “primary quantitative data” with the collaboration of “SPSS Software” to make a valuable first-hand and fresh paper. The findings indicate that social media marketing has gained significant popularity in recent years for pharmaceutical marketing. The research explores the collaboration between the pharmaceutical industry and social media platforms. Review paper

Keywords : Pharmaceutical Industry, Social Media Platforms, Functions, Competitiveness, Profits, Innovation, Modern Style, Easy Purchase.