Review of the Functioning of Pharmaceutical Marketing in the Context of New Social Media Techniques

Authors : Tejashree Kamath; Dr. Prabhakar Neermarga

Volume/Issue : Volume 8 - 2023, Issue 1 - January

Google Scholar :

Scribd :


The main aim of this study is to appraise of functioning of pharmaceutical marketing in the context of new social media techniques. Methodology: The researcher has used “primary quantitative data gathering tool” to gather fresh, authentic, and first-hand data and “SPSS Software” to explore the information in an understandable way. Findings: Nowadays social media has been identified as one of the effective mediums for marketing and businesses. Pharmaceutical companies are using new social media techniques to market drugs and medical devices to secure growth positively. In order to manage waste and provide betterment, it has a great impact. Value: The study discusses the beneficial sites as well as disadvantages of current pharmaceutical marketing with the collaboration of new social media techniques which assist in enhancing the value of the paper with future scope.

Keywords : Pharmaceutical marketing, social media techniques, development, customers.


Paper Submission Last Date
29 - February - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.