The main aim of this study is to appraise of
functioning of pharmaceutical marketing in the context
of new social media techniques.
Methodology: The researcher has used “primary
quantitative data gathering tool” to gather fresh,
authentic, and first-hand data and “SPSS Software” to
explore the information in an understandable way.
Findings: Nowadays social media has been identified as
one of the effective mediums for marketing and
businesses. Pharmaceutical companies are using new
social media techniques to market drugs and medical
devices to secure growth positively. In order to manage
waste and provide betterment, it has a great impact.
Value: The study discusses the beneficial sites as well as
disadvantages of current pharmaceutical marketing with
the collaboration of new social media techniques which
assist in enhancing the value of the paper with future
Pharmaceutical marketing, social media techniques, development, customers.