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Revenue Intensity and Organisational Sustainability at WWF Kenya


Authors : Ahadho Guyo; Dr. Juster Nyaga

Volume/Issue : Volume 11 - 2026, Issue 10 - October


Google Scholar : https://tinyurl.com/4fvrk82a

DOI : https://doi.org/10.38124/ijisrt/26Oct1227

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.


Abstract : his paper examined the relationship between revenue intensity and organisational sustainability at the World Wide Fund for Nature Kenya (WWF Kenya). Revenue intensity was considered in terms of reliance on a small number of major donors, restricted funding, foreign funding, limited domestic sources, and exposure to the loss of a major donor. The study was anchored in Resource Dependence Theory and used a descriptive and explanatory case-study design. The target population comprised 60 WWF Kenya staff members involved in management, programme delivery, finance, monitoring and evaluation, and project coordination.

Keywords : Donor Dependence, Financial Resilience, Non-Governmental Organisations, Revenue Intensity, Sustainability.

References :

  1. Berrett, J. L., & Hung, C. (2024). Does revenue concentration really bring organizational efficiency? Evidence from Habitat for Humanity. Nonprofit and Voluntary Sector Quarterly, 53(4), 974–996. https://doi.org/10.1177/08997640231199469
  2. Bordens, K., & Abbott, B. B. (2021). Research design and methods: A process approach (10th ed.). McGraw Hill Education.
  3. Bryman, A. (2022). Social research methods (6th ed.). Oxford University Press.
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  5. Harb, Y., Khabbaz, L., Azouri, M., & Estephan, S. (2026). Sustaining non-profit organizations: Strategic, managerial and financial perspectives. PLOS ONE, 21(1), Article e0339885. https://doi.org/10.1371/journal.pone.0339885
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  7. Kumi, E., Osei, D. B., & Tsiboe-Darkoa, A. (2025). Understanding local NGOs’ sustainability in Ghana: Does organisational capacity and scope matter? Journal of Civil Society, 21(4), 387–407. https://doi.org/10.1080/17448689.2025.2547662
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his paper examined the relationship between revenue intensity and organisational sustainability at the World Wide Fund for Nature Kenya (WWF Kenya). Revenue intensity was considered in terms of reliance on a small number of major donors, restricted funding, foreign funding, limited domestic sources, and exposure to the loss of a major donor. The study was anchored in Resource Dependence Theory and used a descriptive and explanatory case-study design. The target population comprised 60 WWF Kenya staff members involved in management, programme delivery, finance, monitoring and evaluation, and project coordination.

Keywords : Donor Dependence, Financial Resilience, Non-Governmental Organisations, Revenue Intensity, Sustainability.

Paper Submission Last Date
30 - November - 2026

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